The Effects of Music and Influence on Society

Man is a social being that has has developed the usage of music from a common means of entertainment to a therapeutic tool. Music brings happiness to people, music calms people, and music can correct neurological complications.

Music is defined as an art form whose medium is sound and therefore is commonly known as an art that moves the soul. It is composed of the Pitch, rhythm, dynamics and sonic qualities of timbre and texture, It is commonly used for entertainment, but there is more to it many do not know. The appreciation of music varies from person to person, place to place or culture to culture. Your reaction to music is strongly influenced by what you are used to and your understanding of what is being song. Music can be a means of communication whereby one actually listens to the lyrics and understands what is being said in the song or just a collection of sounds put together to make a rhythm. The sounds produced by early birds can be translated to music.

Music can be used for entertainment. Here people react to it by dancing or singing along side. Music heals the soul or makes people forget of their worries. Music can also be used to remind someone of the past or worries. Here we say music provokes memories good or bad. Particular songs are attributed to particular moments or experiences in someone’s life, such that each times they listen to a song, they are reminded of of a particular event. Therefore at different times, music can stimulate excitement, relaxation, festivity, boredom, sexuality, arrogance, anger just to name a few.

Music is now used in hospitals to ease pain especially during labor, or surgery, it is used to put the mentally handicapped in a calmer situation. Two components of music are the rhythm and melody. The strength of the rhythm is enhanced by the instruments types.

How to Write a Motion Graphics Design Or Animation Treatment

Give Yourself the best chance of winning the Design or Animation project with these guidelines

The Title & Introduction

The very first thing you will write on any treatment is the name of the project, so it is highly advisable to make sure you get this part correct. When taking a brief it is always a good idea to take as detailed notes as possible about all aspects of the project including the people involved, key words, reference material, technical aspects or limitations, audio preferences and project working titles. These notes will assist when putting the basics into a treatment, and showing your fullest understanding of the brief, like the correct title, or key words that the client was at pains to describe the project with.

Once you have a clean leading page with the clients name, the name of the project, and any subtitle, you are ready to add the first and most important body of text, the introduction or approach.

The introduction, outline, premise or approach to a treatment is a vital and concise 2 or 3 line paragraph, clearly telling the reader what it is they are about to read, and the reason for reading it. Ideally this paragraph will ‘grab’ the reader immediately and tweak their interest, wanting to read the rest of the document.

The Writing Style

The use of descriptive language is an important part of the art of all writing, no less with treatments, where you ideally need to squeeze all the information into one or two sides of a4 paper to paint a clear picture in the readers mind’s eye of exactly what they can expect the final film or animation to look like.

When describing your concept, try and use flowing and elegant phrasing while being descriptive and to the point. A wide use of vocabulary will keep the reader interested and their brain visualising the result.

For example, The brief is for a television crime drama title sequence, and the Director wants the style of the title sequence to reflect the period, atmosphere and subject matter of the script. The Director may use quite descriptive words in a brief like, dark or chilling, ensure to re-use these words in your treatment and add some of your own to further embellish. For example; dark foreboding blackness, or chilling, spine jarring finale.

Try not to repeat the same word too many times, and think of alternative ways to describe the same or similar part of the project. For example; when mentioning a transitional effect in the animation or film, try and find new ways to write about that effect.

Your Branding

Ensure that your business, company or studio logo and branding is clearly marked on the front of the treatment, as well as the body of the treatment to ensure that all who read it will know where it is from and who wrote it. It will also help ensure your ideas stay as your own and are not borrowed by someone else. Another consideration is to flatten your document to ensure that the logo and graphics are displayed correctly and no one is able to edit your treatment or take paragraphs for re purposing into another document. Saving your MS Word or other word processor document as an Adobe Acrobat PDF file is an ideal way of achieving this.

The Concept

This is the main body of text where you can flesh out the idea in more detail. It is important to ensure that this paragraph is easy to read and to the point. Use this part of the treatment as a way of quickly describing the rest of the information that you eloquently touched on in your Introduction. Try and keep the sentences brief with enough space around them to be absorbed easily. Allow the sentences to flow together easily to ensure the reader does not get lost partway through, it is vital that your idea makes sense from start to finish giving your reader the chance of constructing the piece in their own minds eye.

Imagery

Consider including images to assist your concept.

You will probably be producing a storyboard separately to your treatment, but using additional reference images, character illustrations, environment and backgrounds or mood board images in your treatment can really help the reader to grasp what you are saying. Positioning the images is also important, breaking up the paragraphs can lose the readers flow, so try adding an image or series of images under a paragraph.

Using a large image under the Introduction can act as a real eye grabber for the rest of the document.

Reference Material

Reference material is key to helping sell your idea, especially if you can reference your own past work. It is another chance to showcase your work and give the client every confidence in your ability to deliver what you are writing about. References can be web links, embedded links, images, sounds, music tracks, illustration or video. If possible, try and collate it all into one place, an ftp location, a website, a file share location or as zipped attachments to make it easy for the client to explore your references and not have to go to many different internet sites. Again, keeping the treatment easy to read, follow and absorb is paramount.

The Technical Breakdown

The technical section of a treatment should be very factual, very brief and very clear. The clarity will, once again, illustrate to the reader that you have carefully thought the process through and understand exactly what it will take to achieve the finished result. You will always be able to change your thinking with kit later, but at least at this early stage you have approached the idea with a way of technically creating your masterpiece. This paragraph will also illustrate your ability to handle both aspects of any motion graphics project, creativity and technical knowhow, the core components to any motion graphics designer.

Think about outlining what and how many computers you will need, how much disk storage space and backup will be required, which software packages will you be using and are there any specific plug-ins or presets that are relevant. Also take into account the amount of rendering time and hardware that will be needed, archiving considerations, and final delivery formats and other delivery aspects.

Music and Audio

As we all know, music and sound effects can really bring animation and video to life and is a major part of any visual experience. Touch on ideas you have for the music and sound design, include references to other similarly styled videos and describe the tone and atmosphere that the music will evoke with your visuals.

The Budget & Estimated Costs

Costs and quotes are also a huge factor in whether you will succeed in getting the project you desire, but refrain from including any mention of money in the treatment. Instead provide a separate quotation document including any reference to technical or creative specifics in the treatment.

The Conclusion / Summary

The final part of your treatment should act in a similar way to the introduction.

It is a short paragraph that allows you to quickly remind the reader of the key points you discussed in the rest of the document. It is also a chance to use good language to leave the reader wanting to see what you have described, wanting to explore further, wanting to make it come to life.

List of Components

INTRODUCTION – short and sweet

CONCEPT – main descriptive body of text

IMAGES – reference material

TECHNICAL – geeky but essential breakdown

AUDIO – style and reference guide

SUMMARY – the final roundup

Why is Abstract Art So Popular?

Abstract art is popular because it has a purpose in this world both for the artist and the viewer. Many people collect abstract paintings to beautify their surroundings, as an investment, or to update their lives with contemporary culture. They often feel a connection with the colors, the forms, texture, or energy that the artwork gives off. The artwork changes their living space and creates an atmosphere worth living in.

For the artist, creating the artwork can be an expressive means to channel creative energy and emotion. The action of painting is actually considered therapy and very meditative for many abstract artists. The evidence of this has been documented to be especially true in today’s modern fast pace world.

Abstract art also covers a broad spectrum of painting styles. The general understanding is that this type of art does not depict anything in the natural world and the subject is simply a visual language of color and form. While this is true of non-representational works (which I love to create), this is simply not true for all abstract art out there. The word “abstract” means a departure from reality, but this departure can sometimes be only a slight one. This in-turn leaves room for partially abstract landscapes, figures, seascapes, etc. to be categorized as abstract art.

The beauty of abstract art, both for the artist and the viewer, is that anyone can take what they see and interpret it however they want. Of course this is true of any type of artwork, but considering the nature of abstract artwork, the creative mind has even more freedom to roam and interpret what is appearing before the senses. Abstract artwork is a non-traditional free art form that resonates with the feelings and emotions of today’s contemporary artists and art collectors. As long as this is true abstract art will continue to be so popular.

The History of Mixed Media Art

Mixed media art is a kind of artwork in which several mediums are employed. There’s an important difference between “mixed-media” artworks and “multimedia art”. Mixed media mean a work of visual art that mixes numerous traditionally unique visual art media. To provide an example, a work on canvas that mixes paint, ink, as well as collage can appropriately be called a “mixed media” work – but not a work of “multimedia art.” The term multimedia art indicates a broader range than mixed media, merging visual art with non-visual materials (including recorded sound, for example) or with elements of the other arts (such as literature, drama, dance, motion graphics, music, or interactivity).

What we all know nowadays as mixed media art began during the early twentieth century, when artists looking for a substitute for what they saw as hidebound academicism started including things and pictures that were not regarded as art materials in their works. Examples of everyday materials being included in ceremonial or aesthetic objects could be found dating back to prehistory, however, these were produced with different motives, and served quite a distinct social purpose compared to the objects all of us refer to as “art.”

Picasso’s Still Life with Chair Painting (May 1912) is often considered the 1st modern collage, it is actually an assemblage of oil paint, oil cloth, pasted paper, as well as rope, turning it into a low-relief, three-dimensional work. The first collages constructed solely of paper, on the other hand, were made by Braque in the summertime of 1912, when he utilized wood-grained wallpaper in a series of charcoal drawings. After a brief lull in collage activity, the 1920s’ art scene experienced the arrival of German dada artist Kurt Schwitters’s remarkable array of personal expressions accomplished in collage and assemblage. He fixed everyday found papers as well as things of all types to canvas, paper, and board supports, giving them another and most likely more notable life.

In the 1930s, Henri Matisse utilized cut-paper shapes as preparatory work for commissioned items to be executed in some other media. But in 1947, he published a small collection of twenty color plates of his cutout designs. Joseph Cornell’s work in stage like boxed assemblages during the early 1940s began the abstract expressionists’ search for collage as an art form. The liberty of expression engendered by means of collage explorations headed directly to the assemblages, constructions, and also combine paintings of Robert Rauschenberg, Jasper Johns, Jean Dubuffet, and Ellsworth Kelly, as well as to their experimental work in the 1950s as well as 60′s. And their particular work in turn created the conditions for the installations, appropriations, settings, and new object works of the eighties and 1990′s.

Mixed media art, drawing from the efforts of early artists, made mixed media an accessible art form for both skilled and novice artists. Assemblage as well as collage can be obtained combined with acrylic and watercolor painting, rubber-stamped art, sculpture as well as altered books. Fibers, torn papers, inks, glitter plus beads are discovering their way into works of fine art as well as commercial items such as greeting cards and quilts. The near future of mixed media, it appears, is bound just by the creativity of artists and whatever they could possibly get their hands on.